On Sunday afternoon, Nokia’s new Finnish overlord, HMD Global, confirmed what many rumors said before the kickstart of this year’s Mobile World Congress in Barcelona, Spain. The iconic Nokia 3310 is being revived this year, under HMD Global’s version of Nokia. Unfortunately, it looks less like Nokia’s big comeback, and more like a phone that just plain sucks.
Yes, it’s true, there’s a new Nokia 3310 in town, one that’s so special to HMD Global that it was unveiled only at the end of an otherwise great press conference that showed us a brand new, bold version of Nokia.
Nokia’s “one more thing” moment on Sunday was, for better or worse, a great albeit unoriginal marketing trick. What better way to fire up the dormant Nokia fans out there than by reviving an iconic phone that became the go-to device for instant communications for millions of people around the world?