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Forbes says Dallas Cowboys are NFL's gold standard, but soccer

Forbes gives team owner Jerry Jones much of the credit for the Cowboys’ success … financially. (Tom Fox/Staff Photographer)

The Dallas Cowboys remain the most valuable NFL team in Forbes‘ annual list, but they slipped a spot in the overall rankings.

The Cowboys tied for third overall (with the Evil Empire in New York), while two soccer teams took the top spots (Manchester United and Real Madrid).

The team’s estimated value of $1.85 billion is a shade above the $1.81 billion figure from last year, when the team was No. 2 behind only the Red Devils. The team’s biggest asset, obviously, is Jerry World.

“Cowboys’ owner Jerry Jones is a master salesman,” Forbes reports, “and has attracted the NBA All-Star game, the Super Bowl, a Manny Pacquiao fight, soccer matches, concerts and more to Cowboys Stadium since the $1.2 billion venue opened in 2009.”


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