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How Companies Can Capitalize When Their Competitor's

Everyone has had moments when they have had negative experiences with companies. It could be anywhere from a defective product to bad customer service. Regardless, whenever a customer is upset, one thing they love to do is talk about it. That’s where social media comes into play. Some of my rants on Facebook or Twitter have included: how I’m sick of ATT constantly dropping my calls, Delta overbooking me and how I have to suffer, how I was on the phone with Dell for two hours trying to get a replacement part for my laptop, having to go to TWC yet again because my cable box refuses to work etc… You get the picture. Well what was once one company’s trash can now be another company’s treasure. In a recent article, we see the rise of a new venture emerging called

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