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T-Mobile losing more lucrative subscribers | The Biz Beat

T-Mobile continues to struggle to keep valuable customers, losing more than a half-million of its long-term subscribers in the three months ending in June, the company reported Thursday.

(Curtis Compton, ccompton@ajc.com)

(Curtis Compton, ccompton@ajc.com)

Competition from Verizon, ATT and Sprint for long-term subscribers and rivalry from smaller competitors for prepaid mobile customers continue to put T-Mobile in a bind when it comes to growing its most lucrative customer base – those signing up for long-term contracts, who also tend to have the highest monthly bills

T-Mobile, the country’s No. 4 cellphone company, said it lost 557,000 contract customers during the period but the loss was offset by gains in prepaid and wholesale customers, leaving it with a net

... read more at: http://attsucks.me/2012/08/11/t-mobile-losing-more-lucrative-subscribers-the-biz-beat/