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AT&T readies 'flagship' store in Chicago: more (genius) bars in more

Americans: when you think of ATT, what comes immediately to mind?

For many, the answer might involve a four-letter word or two. Huge tech corporations are rarely celebrated for their attention to quality and customer service — Apple, perhaps, is the most notable exception — but ATT often takes a particularly hard rap: its policies seemingly generate a revolving door of consumer angst. In many markets, spectrum exhaustion and a proliferation of data-hungry devices render the network nearly useless at times. Its service pricing makes no attempt to compete with value brands like Sprint and T-Mobile. Talk about ATT long enough, and the derogatory term “duopoly” will probably come up in the conversation.

Image upkeep is a constant challenge for ATT and companies like it

Indeed, image upkeep is a constant challenge for ATT and companies like it, and it probably doesn’t help that many subscribers’ very first interaction with the brand

... read more at: http://www.theverge.com/2012/8/30/3277842/att-chicago-flagship-store