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Time Warner Bad Customer Service |

Ira Kalb

Time Warner has announced that it is spending $50 million on ads in a variety of traditional and online media to win back customers it has lost. Why is the company doing this?

Time Warner representatives would like you to think that it is because they are “nice guys” and their service has improved. As quoted in the New York Times, Jeffrey A. Hirsch, the chief marketing officer of Time Warner Cable says, “We, as a company, are fundamentally different and better than we were a few years ago when these upstart competitors started coming in.” Could the real reason be better competition and lost business?

Better competitors

Yes, these upstart competitors – ATT U-verse, Verizon FIOS, and satellite TV providers Dish Network and DirecTV are “upstarts” because they have done

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