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T-Mobile Announces “JUMP!” as New Phone Upgrade Policy, Lights

T-Mobile Announces Boldest Moves Yet as America’s Un-carrier

 – Unveils JUMP!(TM) – a groundbreaking approach to more frequent phone upgrades
– Rapidly expands 4G LTE network to cover 157 million people in 116 metro areas
– Launches four-line family plan for $100 per month

NEW YORK – July 10, 2013 – T-Mobile US, Inc. (NYSE: TMUS) isn’t resting after turning the industry upside down with its “Un-carrier” approach to wireless earlier this year. It’s picking up the pace and continuing to revolutionize wireless for consumers.

At an event in New York today, America’s Un-carrier announced a groundbreaking new program, JUMP!(TM), which enables people to upgrade their phones when they want, up to twice a year as soon as six months from enrollment.

“At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That’s 730 days of

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