Did ATt really just start charging full price for devices without discounting their rate plans? OMG. Really? #asktheschoolkids
— John Legere (@john_legere) July 16, 2013
Those were the words of esteemed (and overly-passionate) T-Mobile US CEO John Legere in response to ATT Next, an early upgrade option to rival his company’s JUMP! program. It’s a very interesting point of view, and one we’ve been eager to explore since hearing about the possibility of ATT, Verizon, and others introducing their own similar services. Is Legere right? Are competing early-upgrade options rip-offs and shameless cash grabs or nice alternatives?
When T-Mobile first introduced its no-contract plans, the company rewarded users who were willing to bring their own device or purchase one at full price by making their rate plans cheaper. Two-year contracts were originally used as a way to subsidize phones to