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Cowboys will add staff to work with AT&T moving forward | Dallas

Dallas Cowboys owner Jerry Jones at ATT Stadium for a naming rights press conference, in Arlington, Texas on July 25, 2013. (Michael Ainsworth/The Dallas Morning News)

The Cowboys agreement with ATT immediately pumps more money into the organization.

That doesn’t mean it will sit around. The club intends to hire staff dedicated to working with ATT as the two sides sort through and develop the technological possibilities implicit in their arrangement.

“We’ll be beefing up with their guidance and will obviously count on their expertise and knowledge,’’ said Stephen Jones, the Cowboys chief operating officer. “When all is said and done, this will be best in class in connectivity and technology.’’

ATT will keep the Cowboys and the stadium on the cutting edge of technology and enhance their global distribution. The Cowboys will provide ATT content to distribute over their many platforms.

“The

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