ATT experienced some heavy backlash on Twitter yesterday, after it posted an image of a smartphone user capturing a photograph of the ‘Tribute in Light‘ art installation next to the former site of the World Trade Center.
Today, Randall Stephenson, ATT Chairman and CEO, issued an apology.
“We’re big believers that social media is a great way to engage with our customers because the conversation is constant, personal and dynamic.
Yesterday, we did a post on social media intended to honor those impacted by the events of 9/11. Unfortunately, the image used in the post fell woefully short of honoring the lives lost on that tragic day.
I want to personally express to our customers, employees, and all those impacted by the events of 9/11 my heartfelt apologies. I consider that date a solemn occasion each year, a time when I reach out to those I was with on that awful day,