UPDATE: ATT’s CEO has added his own apology. Scroll down to see it.
After getting bombarded with hate tweets for about an hour this afternoon, ATT removed an image from Twitter that had been meant as a 9/11 tribute—a photo showing a hand holding a phone up in front of the Tribute in Light searchlights. “We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy,” the company wrote in a follow-up tweet. (As of this writing, the photo remained up on ATT’s Facebook page. UPDATE: The photo was removed from Facebook as well, about another hour after the tweet came down.) An ATT spokesman later reiterated that same statement when reached by Adweek.
The episode highlights yet again the difficult task of doing any corporate messaging around 9/11. For ATT, Wednesday’s reaction on