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T-Mobile advertising gets scrutinized by industry bigwigs

T-Mobile and ATT haven’t been total strangers after the two failed to get a merger proposal approved by the government. The two have been at it ever since, with the bitter-sweet breakup making for entertaining advertorial spats. As fun as all of that has been, someone has stepped in to chastise T-Mobile for being a bit too careless with their advertising.

The National Advertising Division — a fork of the Better Business Bureau which helps to ensure fair and accurate advertising practices — has warned T-Mobile to modify their advertising to be more clear. To be specific, the NAD says T-Mobile’s claims that their 4G network is 50% faster than ATT’s is too misleading, and suggests they make it clear that T-Mobile is referring to the performance of each respective carrier’s HSPA+ network (and not the 4G LTE network ATT is currently impressing us with).

The NAD also wants T-Mobile to stop

... read more at: http://phandroid.com/2013/09/17/t-mobile-slammed-by-advertising-pundits-for-misleading-ads-against-att/