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Apple is the new Evil Empire | Daily Dose of Pras

Unlike Google, whose mission statement was “don’t be evil,” Apple has never had many qualms about acting like a dick. Don’t get me wrong: I think Apple’s (And Steve Jobs’) marketing and brand-positioning is genius. Microsoft, on the other hand, desperately wants to be everything to everyone, and, as a result, continues to build lowest-common-denominator-products and create lowest-common-denominator-marketing campaigns. Microsoft, for example, has to continue to support the 10-year-old Windows XP operating system to keep existing customers happy. Apple’s “take-it-or-leave-it” prickishness is brilliant – they’re attitude is essentially “if you have a problem with it, just leave.”

More recent example – look at Microsoft’s approach to tablets: Windows 8. They’re essentially so-afraid of alienating their billion+ users that they simply can’t ship anything that isn’t backwards-compatible with Windows 7 – which means they can’t throw-everything-overboard and re-imagine the tablet OS from the ground-up -they have to bolt the Metro

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