“Mobile Share Value,” the new no-service-contract cell phone plan from ATT, was unveiled this morning and promises to give customers ease in data sharing while saving money and enjoying the nation’s fastest and most reliable 4G LTE network.
The company says that customers can save $15 a month and have the option of getting a new smartphone every year. This is different than the traditional contract which makes customers hold on to their device for two years. Next plans, which give customers the ability to swap phones after 18 months, will also be available.
However, according the Wall Street Journal, the only customers eligible are those who:
* get their smartphones with no down payment through the Next plan
* bring their own smartphone
* purchase one at full retail price
* have smartphones